Plain makeup & skincare nerdism.

Going cruelty free out of selfishness.

⟹  Zur deutschen Version ⟸ 

Something strange happened to me the other day. I treated myself with a high-end mascara – the NARS Climax one. I paid twenty-five euros for it. But instead of such a new gem sparking joy in me (greetings to Marie Kondo), I felt bad.

Recently I have read more about how animals (rabbits, mice, monkeys, cats, dogs, ..) are tortured by rubbing substances (makeup ingredients) onto their shaved skin or directly into their eyes. Also common is to force-feed animals with substances (makeup ingredients). Makeup. Not medical products. MAKEUP. WTF. NARS is a company that does such things. I stared at my new, expensive Climax mascara and felt awful.

In order not to ruin my „consumer high“ in the future, I have decided to buy only decorative cosmetics from companies certified as cruelty free from now on.

As I noticed, it is not that difficult. Thanks to websites like crueltyfreekitty or Ethicalelephant a few clicks are enough to know what you need to know about the respective company. And because I’ve been asked a lot about this on insta stories the other day: Neither PETA itself nor the websites listed above take into account whether the parent company of a cruelty free daughter company handles things differently (example: Urban Decay and L’Oréal). This is quite logical to me. After all, as a consumer you send a signal to the parent company if you spend your money on the products of their cruelty free daughter companies, but not on their ethically questionable daughter companies.

Which brands will I drop?

A look at my makeup collection quickly made me cheer up. Only 1/3 of the makeup brands in my collection perform animal experiments.

For the sake of interest, I have piled all of them together.

A pretty lot, though. If the cruelty-free status of the brands to be seen here doesn’t change, I won’t repurchase any of their stuff. I don’t think that’s so bad either – after all, there are a lot of companies that (whether for ethical reasons or because of consumers like me) do not perform animal testing, so I’m confident to find really good alternatives for the products shown in the picture above.

Personally, I find it very interesting how different companies approach the issue with China (in China, animal testing for cosmetic products that were not produced in China itself is mandatory). So every company that imports cosmetics to China is NOT cruelty-free):

Why is now a good time to buy cruelty-free?

  1. It’s never been so easy. The ease of finding information or animal-free alternatives to well-known products is amazing.
  2. Your are heard. Due to the close interaction that brands have with their target groups through social media, there is a real chance that it will be noticed, that consumers like you consciously won’t buy makeup from companies that accept animal testing.
  3. You help to transform the trend into a hype (in a positive sense). And a company which doe
  4. s not go with the times the hype is nowadays fast gone, bye!

I would like to wrap up this blog post with the request not to judge anyone for not (yet) paying attention to whether a product originates from a cruelty-free company or not. Everyone can and is allowed to decide when and how s*he wants to deal with such ethical questions. I’m looking forward to having a positive consumer experience again in the future / next time I spend fucking 25€ for a mascara.

All love, Marie



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